In this music video, there are frequent close up shots of the singer as he sings the lyrics, with frequent cuts and the camera slowly easing in. I find that the effect of doing this helps to get the bands message across about the song title.
There are powerful scenes in the video, like the black and white shots of the children acting in a prisoner kind of situation. The images turn into stills where the 'bully' kids are beating the powerless ones.